We think there is a gap in our lives that is preventing us from living happy, meaningful, and fulfilling lives.
5 years old
At 5, we are all heroes-in-the-making. We have big dreams for our future: joining the Thunderbirds, becoming a famous inventor, turning into Superman... (those were my dreams at 5)
40 years old
As adults, we spend our days in endless meetings and our nights falling asleep in front of the TV. No Thunderbirds, No Famous inventor, No Superman cape…
At life's end
At the end of our lives, we regret the things we haven't done. The steps we didn't take, the plans we didn't realize, because we were too afraid to try. Because we prioritized safety over our passion. Because we buried our dreams.
Ambition vs reality
There is a gap between our ambitions as a child and the reality we accept as adults. When we grow up, we start living according somebody else's definition of life. We follow the herd. And we settle... That's why most of us feel unfulfilled and unhappy.
How did this happen?
As a child we have big dreams, when we grow up we settle into someone else’s definition of life. How come? The short answer: You got brainwashed.
We’re like elephants Baby elephants were traditionally trained by tying one of their front legs to a stake in the ground. Because the elephants are small, only a thin rope is required. When they grow up they are conditioned to believe the rope can still hold them so the never try to break free.
Schools put 'ropes around our leg': - "Don't follow your impulse" - "Listen to the teacher" - "Do what everybody else does" - "Forget about your passions" - "Always make the safe choice" - “ Do NOT make mistakes” When we grow up, the elephants in us still believe these limiting thoughts.
Society strengthens the ropes. We are greatly influenced by the world around us. We hear and see the same messages millions of times: - "Don't follow your impulse" - "Do what everybody else does" - "Forget about your passions" - "Always make the safe choice" - “Do NOT make mistakes”:
Companies strengthen the ropes At work we learn - to ‘fit in’. - to follow our job description - to forget about our passion - to ask permission - to avoid mistakes like the plague
Our fears are holding us back Everyone is afraid. All the time. Even the successfull people have to deal with their fears everyday. We are afraid to fail and we are afraid to lose face in front of other people. That social fear holds most of us back.
We prefer the Comfort Zone. Most of us are downright lazy. We prefer the comfortable life. Watching TV, clicking on social media posts, doing the easy stuff. Wow Project demand you to get out of your comfort zone, but the good news: that's where the magic lives.