Become a Chief Wow Officer!
This is not just a fancy name in a shallow attempt to impress the world. It's a serious commitment. Chief Wow Officer is not what you are, it's a declaration of your intention. It's a reminder to yourself that you wil no longer settle for less then Wow.
Chief Wow Officers:
Take full responsibility for creating Wow
Do Not wait for permission
Do Not hide behind their job description
Do Not delegate it to someone else.
Are very much action orientated
Commit themselves to create Wow, no matter what.
Watch the Ted-Talk
Read the ebooklet
Or download it as a PDF